This seminars primary focus is to encourage, among Direct Care Staff, the notion of professionalism. We want the Direct Care Staff to consciously think and act in all instances, as the professionals this industry commands. Participants will be engaged in an interactive discussion to define “profession” and to reflect in how they can act personally to promote a professional air. Latest developments and programs which are driving this movement, will also be presented. Controversial issues including, appearance, supervision, personal presentation and behavior outside the center will be discussed in relation to their impact on the quest for professional recognition.